A new report published by Eventbrite, the self-service ticketing platform, has offered insight into challenges facing organisers of free festivals and events.
The report was drawn from a roundtable discussion that brought together professionals from across the sector to examine the viability of free and public events in the UK in 2016 and beyond. Hosted by Eventbrite, the roundtable took place as part of Eventbrite’s FREE campaign, which shed light on the important role free events have in our culture and communities.
Organisations represented at the roundtable included Notting Hill Carnival, Sŵn Festival, Green Man, Southbank Centre, TfL, Pride in London, St John’s Ambulance, Royal Parks, Association of Independent Festivals and London Lumiere Festival organisers, Artichoke Productions.
The Popular Music Concerts Tariff, licensing, funding and sponsorship all emerged as key topics from the discussion. Competition was also highlighted, with an organiser remarking that “evolution keeps us on our toes”.
Another point flagged at the discussion regarded the success of free events; how the expectations and costs can rise year-on-year making an event harder to maintain.
For the full report, visit: https: https://www.eventbrite.co.uk/blog/the-future-of-free-events