Eventbrite, the ticketing and event technology platform, has acquired Ticketscript, the self-service ticketing providers.
The acquisition positions Eventbrite as Europe’s third largest ticketing platform, and greatly expands the company’s global prominence as a live music event technology partner, especially in clubs and live show venues.
In 2016 alone, Ticketscript and Eventbrite’s combined European operations processed more than 35 million tickets worth more than €500 million for nearly a million events. Following the acquisition, around a quarter (23 per cent) of Eventbrite’s global employees will work in Europe.
Ticketscript, founded in 2006, is headquartered in Amsterdam and is active in five European countries: the UK, Germany, the Netherlands, Spain and Belgium.
Frans Jonker, CEO of Ticketscript, who will join Eventbrite as general manager for continental Europe, said: “We have been building significant market presence in Europe for ten years, with a focus on self-service ticketing for music events. We share Eventbrite’s passion for allowing event organisers to control their event marketing and ticketing, whilst retaining their end customer data. Joining forces with Eventbrite, the global innovation leader in event technology, will no doubt help further accelerate the digital transformation of the European live experience industry.”
Julia Hartz, CEO of Eventbrite, commented: “This acquisition supercharges Eventbrite’s footprint in Europe and brings ten additional years of traction in the music space and experience in European markets to our business. It perfectly aligns with our strategic vision to become the world’s leading marketplace for live experiences, and adds significant assets and technical power to our platform. We are looking forward to this new partnership combining the best solutions from both companies, and bringing them to our customers around the world.”