The “Launchpad” initiative, sponsored by Visit by GES, is returning to Event Tech Live again this year.

Known for connecting businesses with industry buyers/investors, the competition aims to “offer a leg-up” to start-up companies and providers of new event technology.

Exhibitors that wish to enter must submit a one-minute video explaining their new technology, product or initiative by August 31. A public vote prior to Event Tech Live ranks the top three entrants which are then unveiled on day one of the show.

Day two will call upon these shortlisted companies to present a short pitch from the Expo and Engage Stage in front of a live audience. A panel of judges will decide the gold, silver and bronze winners, with each category awarded a prize. Last year, Lineup Ninja, VoxR and YADA won gold, silver and bronze respectively.

Joe Atkinson, cofounder of Lineup Ninja, commented: “Being involved in Event Tech Live’s Launchpad programme has been transformational for us. As relative industry outsiders, it gave us a great opportunity to meet some key people in the industry, put our product in front of them and get their feedback.

“We were also able to share experiences with other start-ups in the Launchpad area, and we generated some high-quality leads from attendees who visited the stand.”

Adam Parry, cofounder of Event Tech Live, added: “We set the Launchpad up to give a helping hand to deserving start-ups and encourage new technology. We are pleased to say we are bringing it back for yet another year and we look forward to seeing all the entrants this year.”