A new research study from Eventsforce, the event technology specialist, has found that 90 per cent of event organisers are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect.
The research study looked at what impact the legislation has had on the industry over the past 12 months, including the kind of changes organisers have had to make in the way they plan and manage events. Though 81 per cent believe they are complying to the new regulation, ongoing issues include consent management, running GDPR checks with event suppliers and controlling how third parties are using attendee data.
The findings of the research study are based on responses from more than 110 event professionals in the US and the UK and represent corporates, associations, government, PCOs and event management agencies. The research revealed that 44 per cent of respondents are now sharing a lot less data with stakeholders and suppliers (ex. hotels and venues) and another 41 per cent have implemented more transparent and efficient processes to manage event data.
The study investigated the challenges organisers still face in meeting GDPR requirements. Top of the list is the management of attendee consent at 36 per cent, whilst assessing the GDPR compliance of tech providers, event agencies and suppliers is also a problem for 30 per cent of organisers.
Other risk factors include difficulties in controlling what third parties do with attendee data (28 per cent), not having the right processes in place to access or delete personal information (26 per cent) and limited understanding internally of GDPR and the consequences of non-compliance (20 per cent).
George Sirius, CEO of Eventsforce, commented: “Our research shows that despite the on-going challenges event organisers are still facing around GDPR, the regulation has also brought about a number of positive changes to our industry, especially with regards to event marketing, data management and data security.
“Events are also starting to promote their data protection credentials a lot more than before in an effort to show attendees that they can be trusted with their most valuable asset – their personal information. The risk-factors unveiled in the research study show how important it is for organisers to manage their data effectively and deal with event tech systems that can support them with things like tracking consent, deleting personal information and securing access so that attendee data doesn’t end up in the wrong hands.
“Having these processes in place will not only minimise the risk of non-compliance, but also provide an opportunity to show attendees that they’re looking after their information properly.”