Event Genius, the ticketing and event technology company, has recorded its busiest ever cashless weekend – becoming the first UK company to service four cashless events simultaneously, across two countries
By using Event Genius Pay, fans attending Annie Mac’s Lost and Found Festival (Malta), Forbidden Forest (UK), Pier Jam (UK) and Chelmsford Racecourse (UK) over the early May bank holiday weekend were all given the chance to pre-purchase credits online.
On arrival, these credits were loaded onto RFID enabled wristbands, received in exchange for their ticket, which could be used to buy drinks, food and merchandise with a tap at the events’ bars or vendors. The early May bank holiday weekend saw the Event Genius team travel more than 4,500 miles across the UK and Europe, to deliver events processing in excess of 200,000 transactions via 700 devices.
Reshad Hossenally, founder and managing director of Event Genius, commented: “Everyone at the business has worked their socks off to make the early May bank holiday a success. This was a landmark occasion not just for Event Genius, but for the UK cashless market in general and I couldn’t be prouder of the team for making it happen. Full steam ahead now towards an exciting summer!”