Energy Generator Hire, event equipment supply company, has added 51 John Deere gator 4×4 utility vehicles to its UK hire fleet, which now numbers in excess of 170 units.

Supplied by Farol and supported by John Deere Financial, the purchase of the XUV 855D two-seater models was already the largest single order for gators in the UK, before they were joined shortly afterwards by another 12 S4 four-seater versions to keep up with customer demand.

Tom Carr, owner and managing director of Energy Generator Hire, said: “I was always intrigued by the events industry, and initially concentrated on temporary power supply services.

“On visiting customer venues more frequently, we soon realised that all-terrain vehicles were also in great demand, and so expansion of The Energy Group began naturally from there.”

Due to Energy’s long-standing relationship with John Deere Financial and John Bennetts, area sales manager at Farol, the gator fleet has increased rapidly due to a mix of repeat custom and new business.

Carr added: “When you delve into a new aspect of any business, market and product research are key.”

“We studied all types of machine in the ATV market, and after gaining feedback from our clients, particularly festival organisers, it was Deere who stood out as the number one choice.

“The new gators were ordered with full specification to ensure they meet all our customers’ needs, delivering a premium product to stand alongside our first-rate service. They are fast becoming the industry standard and are more often than not requested by the end user due to their reliability and durability.

“We’ve found that the John Deere gator can handle all kinds of terrain with ease, and due to their high specification they can also be used safely and efficiently 24 hours a day by our ever-expanding client base, both indoors if required, as well as outdoors.”