Easyfairs, the exhibition organiser, has acquired the Aesthetics Media portfolio which includes the Aesthetics Conference and Exhibition (ACE), the Aesthetics journal print and digital platform and the Aesthetics Awards.
The combined exhibitions, awards and publication will be managed by Easyfairs UK and global business, with the entire Aesthetics Media team joining Easyfairs as part of the acquisition.
ACE is aimed at healthcare professionals that practice medical aesthetics such as dentists, doctors and nurses as well as their ancillary teams. It sits alongside Easyfairs’ own exhibition and conference, CCR, which is run in the Autumn also addresses the surgical side of the market through its partnership with The British Association of Aesthetic Plastic Surgeons (BAAPS).
Matt Benvon, head of Easyfairs UK and global, commented: “We can now offer customers a phenomenal breadth of products and unparalleled opportunities to engage with aesthetics professionals – it’s a true 360 offering.
“Suppliers in the sector now only need to make one phone call to one company to access the sector’s two major exhibitions, its most prestigious awards and the promotional and advertising opportunities of the industry’s top journal and digital platform. That’s an incredibly powerful, time and cost-effective proposition.”
Jenny Claridge, commercial director of Aesthetics Media, said: “I am thrilled at the prospect of the team joining the Easyfairs family, culturally and strategically there’s a real fit between the businesses. We both have a heavy accent on innovation, quality of product offerings and a commitment to offering fantastic customer service.
“The development opens up exciting new opportunities for the whole aesthetics community; our advisors, the healthcare professionals and our customers. We are retaining the Aesthetics Media positioning, products and team but gaining the considerable Easyfairs scale of operation and its expertise in areas such as event management, digital expertise and marketing.”