Promoter, DHP Family, is set to expand its operations in Birmingham and has revealed plans to open a new live music venue in the city centre in 2018.

The national promoter is looking to further develop Birmingham as one of its key territories, which will include building on the number of shows DHP promotes in the city ahead of the opening of the new venue on John Bright Street.

It’s a move that will be supported by investment in marketing and people to support the shows, backed by a team based in office space created by the new opening next year.

George Akins, owner of DHP Family, said: “Opening the venue in Birmingham is part of a strategic move to develop the DHP brand in this key region. We think it’s an area that’s very strong at arena level, but presents an opportunity for growth at the small to medium end of the market.”

The owner and operator of several live music and club venues has acquired the freehold unit on John Bright Street, a prime city centre location adjacent to the redeveloped New Street Station and Grand Central Birmingham.

Akins added: “Birmingham is the UK’s second city, and has a rich musical heritage – but the city centre has lacked a characterful and creative venue for a long time. We believe with the revitalisation of the area around New Street Station that the time is right to create a place that the music fans of Birmingham will welcome.”

Plans are now being drawn up for a complete refurbishment of the premises – which has been operated as a bar previously – due for completion in 2018. Although the layout is still under discussion, the new venue will offer food, a bar offer and a full programme of live music and club nights.

Anton Lockwood, DHP’s director of promotions said: “We plan to use the skills and knowledge we’ve gained from award winning venues like Rock City, Oslo, Thekla and Rescue Rooms to deliver something exciting that echoes the DHP values and standards, but is also a unique experience to Birmingham.”

The announcement of the new venue comes in the same year as DHP unveiled a complete transformation of two London venues – Borderline in Soho and The Garage in Highbury.

The addition of the Birmingham premises brings the portfolio up to nine venues owned and operated by DHP Family across four cities.