City and County Graphics, the graphics specialist, has launched a sister company, deckle edge, a full service graphics agency specialising in retail, events, exhibitions and motorsport.

The company is based in Oxfordshire and has already done business with F1, BTCC and retailers such as L.K. Bennett. Deckle edge is aiming to make its new offering as successful as its parent company by working closely with clients to supply a full service package.

Led by operations director, Paul Edwards, deckle edge is made up of a team with extensive knowledge, skills and experience within the retail, events and motorsport space.

Deckle edge has created its own fabric tensioned fabric system as a solution for international events, exhibitions and racing teams that require lightweight structures that travel well across the globe for meets.  It has also produced LED number boards that teams can operate via tablets to speed up communications during races.

Edwards said: “Deckle edge is a one stop shop for clients whether direct or through their retained agency. We’ve steadily crept into these areas over the years but with increased demand it was time to launch a separate arm of City and County Graphics dedicated to these industries.

“For design agencies seeking a reliable partner to manage the entire process we act as an extension of their team and work with brands all over the world as a result, it’s win-win!”