David Walley, chief executive officer of Mobile Promotions, has acquired Beautiful Minds, the staffing agency, as part of a move to create an integrated events business for the European market.

Beautiful Minds has 12 years of experience in the exhibition, experiential and event sectors working with brands and organisers across more than 600 events annually. Founded by Lisa and Jordan Simpson, the move comes after months spent working alongside the Mobile Promotions team on a number of activations and projects.

Walley commented: “Beautiful Minds and Mobile Promotions share very similar business values, putting the customer at the heart of their operations and striving for perfection across all aspects of delivery. The teams have built a brilliant working relationship, and this seemed like a great fit to bring the businesses together, enabling us to manage the whole event experience for clients more closely.

“Over the next few weeks we are planning to announce more inspirational businesses being brought into the fold, to create a more full-service agency feel and deliver innovation, creativity and operational excellence for clients.”

Simpson (Jordan) added: “We understand that staffing is only part of the event story and that being able to offer a broader range of services whilst utilising our current expertise will bring a uniqueness to the market. Mobile Promotions has a similar hard-working ethos and Lisa and I are excited about being able to work within their existing infrastructure to enable us to develop and innovate for our clients and those in the wider group as it continues to grow.”