Dark Horse Wines successfully toured the four Pub in the Park locations this year with its flat-pack bar.

Designed and built by Julia Charles Event Management, the bar was made from old and new pallets, with large truss supports to hold up the bar and accommodate lighting. The back of the bar served as an area to showcase the wines; the bottles were placed in scaffolding clips, with down lighting constructed from festoon and tungsten bulbs to give a rustic look.

Michael Charles, director of Julia Charles Event Management, commented: “Dark Horse Wines is a challenger brand – it is rebellious and modern, so we created a bar area that would reflect these brand values and fit with the Pub in the Park vibe.

“Attention was also given to create a space that would accommodate the expected high foot fall and enable the on-site team to quickly and efficiently serve the audience to avoid queues building up. Long queues have a negative effect on the overall consumer experience, which in turn could affect people’s perception of the brand, so it’s key that stands like these are user friendly as well as attractive to the eye.”

The Dark Horse Wines bar toured all four Pub in the Park locations this summer: Marlow, Tunbridge Wells, Bath and concluded at Knutsford, Cheshire this weekend.