CODA, the music agency, has appointed Debbie Ward as the agency’s lead on brand partnerships, sync and corporate.

Ward has more than 20 years of experience devising brand collaborations across media and live music, including leading brand integration at festivals such as Wilderness and Lovebox and more recently launching Global’s festival brand business of 19 live assets (including Printworks, Field Day, Snowbombing and Victorious).

Ward said: “I’m really looking forward to this new challenge – CODA has a stellar reputation and an epic portfolio of artists. There’s so much opportunity to collaborate with brands and talent to create content-rich, engaging and potentially ground-breaking solutions.”

James Whitting, agent at CODA, added: “We are delighted to welcome Debbie to CODA. Debbie comes with a vast knowledge of brand partnerships and we are very excited for the prospect of the additional services and revenues she is going to bring to our clients.”