Coda Agency, the music management and promotion agency, as partnered with A Greener Festival (AGF), the not-for-profit organisation, to provide a Green Artist Rider.

The Green Artist Rider has been developed to assist artists and encourage a stronger collaboration with promoters and venues.

The initiative was launched at the Green Events and innovations Conference during ILMC, with the aim to align live music events and tours with the urgent need to:

  • Reduce single use plastics
  • Source good food with low environmental impact and high social benefit
  • Reduce and balance emissions and to eliminate waste.

The Green Artist Rider is designed to match the needs of the artists with the strong movement for venues and promoters to reduce waste and instil ethical purchasing choices in to their productions, operations and communication.

AGF – which has worked with more than 500 festivals, gigs and events globally regarding green actions across various areas including waste, travel, water, food, procurements and social engagement – says the rider is designed to match the needs of the artists with the movement for venues and promoters to reduce waste and instil ethical purchasing choices in their productions, operations and communications.

Claire O’Neill, co-founder of AGF, commented: “AGF have regularly seen promoter’s ‘green’ actions stop at the dressing room door. We believe this isn’t always the will of the artist nor the failure of the promoter, but simply a lack of communication. The work with Coda on the Green Artist Rider serves as a bridge between artists, promoters and venues, and one part of the puzzle, helping to change old practices into better new ways.”

The Green Rider is a voluntary opt in service for Coda artists. Existing riders are being adjusted by participating artists where necessary to ensure they align. Support is available from AGF for promoters and venues who are seeking to implement requirements from the rider if they don’t already do so, or who wish to contribute or develop their own actions to make a greener live music industry.