The deal with Live Nation builds on the success of last year’s partnership, which saw the retailer build a 6,000 square foot store at four Live Nation festivals – Download, Latitude, Reading and Leeds. This year will see Co-op stores also appear at Creamfields and The Isle of Wight Festival.
Amanda Jennings, marketing communications director at the Co-op, said: “This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer. Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festivalgoers.
“This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever.”
Jim Campling, president of UK marketing partnerships at Live Nation, added: “Co-op has seen tremendous success connecting with fans at our live music events by providing value and convenience authentically, and when the fans need it most. By expanding our partnership to include two more festivals, Co-op has the opportunity to leverage the power of live at an even greater scale.”