With sweeping changes coming each and every year in terms of the environment, economy, technology and business, Jack Hayes, director of Champions Speakers, shares what he thinks will be the biggest topics of discussion within the events industry in 2019.
In a survey carried out by Statista, 48 per cent of the British public voted Brexit as the most pressing issue Britain faces right now, leaving the NHS (2nd place in the survey) for dust with 12 per cent of the vote. The public has spoken – this is the hottest topic in the UK and Europe right now. Awareness of how Brexit is due to affect the events industry is essential to the forward-planning of corporate events and festivals. Luckily there are a host of Brexit speakers available to offer an insight into the effects of Brexit, at your event or conference.
Such speakers include BBC’s biggest authority on Brexit, Katya Adler, former leader of the conservative party Iain Duncan Smith, president of the Economic Advisory Council, Christian de Boissieu and controversial former UKIP leader Nigel Farage.
Best practice in sales and marketing
Ever-evolving yet always essential, sales and marketing are at the beating heart of the global events community. The Event Marketing 2019: Benchmarks and Trends Report showed a 17 per cent increase in companies organising upwards of 20 events and also showed that the majority of successful businesses are spending significantly more of their marketing budget on live events.
To make better use of the budget, from digital marketing to more traditional sales processes, the leading authorities on sales and marketing are focussing on the key factors behind successful marketing operations.
A rise in team development events
Spend on team building has doubled over the past three years, with the average company now spending £305 per head to keep employees happy.
Businesses are recognising more than ever before the importance of investing in team building and the effect it has on the dynamics, wellbeing and productivity of their employees. On the increase – with Brexit on the horizon – business leaders are searching for any areas where they can make marginal gains.
An EventWell survey found that 1 in 3 event professionals experience a period of mental illness. With employers beginning to recognise more and more their own responsibilities towards an employee’s workplace wellbeing, as well as the effect this can have on business performance – research and training into emotional intelligence has grown considerably.
Supposedly accountable for 58 per cent of a person’s performance, education into emotional intelligence has shot up. There are a host of motivational speakers available to help staff make improvements to their emotional intelligence, social skills and self-awareness.
Saving the planet from impending doom seems to be the talk of the town right now, with scientists, tech experts and politicians for the most part united in attempting to discover ways of reversing global warming, solutions to the ocean plastic problem and the future of energy.
Event organisers can stay ahead of the curve, making their events eco-friendly with innovative new features which can double up as a talking point for guests. Sustainability is cool – and planning for the future by implementing a green strategy now could help businesses not only save money but save the planet. A host of sustainability speakers are available in this area from former sustainability director of the Eden Project to Chris Hines MBE to eco-adventurer Andy Pag.
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