article placeholder

Alison Griffin: No fixed abode

Alison Griffin, head of sales and marketing at Harrogate International Centre asks why events move and what can be done to attract them... Events move and there really is not much we can do about it... or can...
article placeholder

Maugie: The blame game

We are all human and therefore things go wrong. But Maugie Lyons, head of commercial operations, Royal Horticultural Halls, suggests that sorry seems to be the hardest word At risk of sounding like an old...
article placeholder

Charmaine: Live site legacies

With first hand knowledge of Olympic live sites, George P Johnson’s senior director of public events, Charmaine Dobson, looks at the pivotal role live sites play... The Olympics, as everyone knows, is...
article placeholder

Ben Reed: Masters at work

Have some industries mastered the art of experiential more than others? Closer’s experiential business development director, Ben Reed ponders the question... With ever more blue chip brands directing their...
article placeholder

Maugie: Friend or foe

Do you run the risk of having your customers poached? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, explains... It’s fair to say that I fall somewhere in the middle of the...
article placeholder

Grahame Muir: Future proof

Grahame Muir, managing director of Arena Structures, talks investment, brands and plans for the future... Stand Out is sat in the glorious sunshine at the BMW PGA Championship, Wentworth. You’d be forgiven...
article placeholder

Ian Irving: Get read or get lost

Don’t mess with another man’s trade. Ian Irving, director at RPM Corporate, discusses the power of PR... One of my pet hates is PR agencies who claim to run events. And conversely, I also get annoyed by...
article placeholder

David Pyne: Seeking sponsorship for a free event?

The world of seeking sponsorship for a free festival is a strange and wonderful one. While brands recognise the footfall potential of our city’s flagship event, they often underestimate the significance of a...
article placeholder

Maugie: Stop the price wars

For how long can industry survive discounting? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, comments... We are all more than aware that the fickle economy has everyone scrambling to...