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Maugie: Are you a strategy bunny?

Elephants need fleas on their backs to survive, but in the Year of the Rabbit will Thumper become king of the jungle? Maugie Lyons, industry expert, questions the notion... Spring has sprung and nature has a...
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Julian: Brand values

When better is possible then good is not enough. Julian Rowlandson, sales director, Expand International, makes his case against buying cheap and asks: How much do you value your brand? I was welcomed back...
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Keith Richards: No margin for error

With good and bad markers on the economic horizon, Keith Richards, head of marketing at Gallowglass suggests strategies for survival in a challenging market place... Depending on your choice of analyst,...
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Don Turner: Virtual insanity…

Will virtual reality spell the end of an events era? Don Turner, managing director of Spinning Clock, asks the question... The severity of public sector spending cuts has hit the events industry hard and the...
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Ian Irving: Who’s your biggest fan?

Are you willing to embrace “fandom”? Ian Irving, co-founder and director of agency Albert, questions which sector will think long-term and connect with their core audience through brand-owned...
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Maugie: To kiss or not to kiss

To be taken seriously as an industry, just who should we embrace? Event industry expert, Maugie Lyons asks the question... Thespians must be taken seriously. I spent the month of October avoiding people. I...
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Darren Poultney: To 3D or not 3D

Thinking of using 3D technology? Darren Poultney, managing director of Smart AV, ponders organisers’ use of technological advancements... 3D is the buzzword of the moment but general opinion appears...
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Steve Murphy: Suits you, Sir?

Has industry forgotten how to smile? Steve Murphy, managing director of Europa, questions the basics of customer service... In the 21st century, we find ourselves with a plethora of game changing technologies...
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Dean Parker: Tender tears

Tenders. A word that draws groans of despair from all who hear it, even more so when the tender relates to work through the public sector. So why is this?  Dean Parker, production manager of Wilde Ones,...
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Maugie: Christmas wishes…

Event industry stalwart, Maugie Lyons issues her very own Christmas wish list... Some might say I’m a little old to be writing a Christmas wishlist, but in my book you’re never to old too be hopeful and...