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Exhibition trailers and mobile units

Big name brands are reaping the benefits from going mobile and meeting their target markets on familiar turf... Literally speaking, there’s mileage in marketing. And according to new High Street sales...
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UK festivals

Law or medicine? Banking or dentistry? Traditionally, these were the professions most likely to please our parents. But the career zeitgeist appears to be changing. A YouGov survey has revealed that 73 per...
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Communications: Smooth running

Putt’s Law states that technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand. Question is – do you understand your...
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Motoring forward

Future Publishing’s Trax 2009 event recently won the National Outdoor Event Association’s Event of the Year award, beating off stiff competition from Download and the Reading and Leeds festivals. Here,...
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Fair game?

Event organisers are reporting an unfair hike in prices for large screen on key weekends during the World Cup... According to event organisers, big screen companies are increasing their rental prices for...
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Engage and respond

What tactics should your event staff employ to catch the interest of your target audience? A woman tries to stop me in the street. “Can I ask you a question?” she asks. “No,” I reply, and she stares...
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Scouting for talent

Would you purposely get yourself into trouble with the law to get your event some publicity? Robert Fenton, CEO and founder of Talent Expo, talks guerilla tactics, job creation and social media... Robert...
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Finishing touches

Have you “fluffed and buffed” your event to the max? Stand Out asks organisers for their top tips on those all-important finishing touches... Fairy dust, fluffing and buffing, polishing – whatever you...
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Abu Dhabi Yacht Show

Abu Dhabi Yacht Show welcomed over 6,000 visitors. Exhibitors viewed the show as an entry point into the lucrative United Arab Emirates market. GL events set sail for Yas Marina and helped Informa Yacht Group...
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Embrace BS8901

In my experience there is as much confusion as to how to implement sustainability within a business as there is on the actual definition of the word. Misnomers abound, such as the belief that the...