Castle Howard has revealed its “new sponsorship approach” with the appointment of Caitlin Hazell, who will look after partnerships and sponsorship for the castle’s 2019 events programme.

Hazell’s appointment comes as the main tourism season starts at Castle Howard, but her initial focus is upon Castle Howard Proms. The event takes place on August 3, followed on Sunday 4 with a pop spectacular, which will be headlined by Ronan Keating.

Hazell commented: “Castle Howard Proms is such an important event in Yorkshire’s social calendar that it is unsurprising brands are keen to share an association. Therefore, part of this role is ascertaining which brands have the right synergy with the event, which organisations will our concertgoers enjoy seeing and interacting with on the evening and which will add something unique to the special night.

“With opportunities now available across the two evenings of 6,500 proms enthusiasts and hopefully similar numbers of Ronan Keating fans, those businesses involved will reach a wider audience than ever before.”

John Hoy, chief executive of Castle Howard, added: “In the past we’ve welcomed requests for commercial partnerships at our key events, but for the first time this year, we’ve put together ready-made and bespoke packages to help us better meet the needs of those looking for exposure for their company at our events. Packages can include an exclusive champagne reception within the house itself, marketing opportunities online, at the event and in the programme.”