Produced by Hot Pickle, the experiential agency, the activation will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own bars, whilst being introduced to the natural ingredients and origins of the products.
The full activation will contain a miniature factory and workshop space that will play host to various sessions where guests can engage with the Eat Natural brand, including the Pollination initiative, a national beekeeping project.
Last year, the activation travelled to four festivals across the UK, engaging with more than 9,000 consumers. 2019 will be the first year that the experiential tour will visit Bristol International Balloon Fiesta in order to build brand awareness with the event’s audience.
Ben Hardy, event director at Bristol International Balloon Fiesta, will be supporting Hot Pickle with their onsite delivery and logistics. He commented: “We are delighted to welcome Eat Natural as a fun, interactive activity for this year’s event. The early morning mass ascents offer a breathtaking view and now with an official snack, visitors can fuel their early morning start.
“It’s great to add fun and educational activities to the site, beyond the main balloon arena and we have no doubt the ‘Makery on the Move’ will be a popular addition to the event line-up.”
Lucia Gimson, brand marketer for Eat Natural, added: “We’re excited to bring our ‘Makery on the Move’ to Europe’s largest hot air balloon fiesta and to have their attendees experience our fun and interactive activation.
“Our goal is to create brand awareness and introduce ourselves to the many different people attending the event in a fun way that is true to our product. ‘Makery on the Move’ shows the beautiful simplicity about how our bars are made and allows consumers to really interact with us in a way we could never have imagined before.”
Image credit: Rob Jones