Bookitbee, the event ticketing specialist, has announced that it is changing its company name to LIVE IT GROUP.

Kenton Ward, CEO of LIVE IT GROUP, has explained that the new name would reflect the evolving focus and standards of the company.

He said: “As well as the Bookitbee brand, we are now offering the option of ‘full-service’ ticketing – end to end support and consultancy alongside our industry leading ticketing platform.

“Our experience with many thousands of event organisers who’ve used Bookitbee means that our platform has one of the richest feature sets on the market. The combination of the platform and services has seen great results for our clients maximising revenues from bookings and ticket sales.”