A new ticketing service is being introduced for the Blackpool Illuminations Switch-On concert.

VisitBlackpool has announced that the traditional free wristbands will be replaced with a secure e-ticketing system and also revealed that there will be a limited number of guaranteed Golden Circle tickets available for the event on the Tower Festival Headland on August 30.

As in previous years, people are invited to go into a ballot to win up to four of the 20,000 free tickets available for the concert, with half of the tickets reserved for local residents. The introduction of the e-ticketing system in association with ticketing company, Skiddle, will allow for instant, guaranteed ticket issuing, preventing third-party selling sites from profiteering from the free balloted element of the event.

Councillor Gillian Campbell, deputy leader of Blackpool Council, said: “We are delighted to be collaborating with Skiddle once again for this iconic event to bring a much more streamlined and secure ticketing system to the biggest night in our tourism calendar.

“The demand for Switch-On tickets gets greater every year and on the back of that unprecedented demand, we have created an additional enclosure without compromising the number of free tickets allocated to visitors and residents. This will enable people to guarantee a brilliant Switch-On experience at low cost.”

Ben Sebborn, technical director at Skiddle, added: “We are delighted to offer VisitBlackpool and Blackpool Illuminations Switch-On customers the opportunity to instantly download, print out or display tickets for this iconic event on their phones. As well as being easy and efficient, e-tickets are safe and secure and will reduce queueing time on the night, which is great news for everyone.

“Whilst Skiddle are a national ticketing outlet, we will always have a soft spot for local events. Many of our staff grew up watching the Blackpool Illuminations Switch-On, so it’s fantastic news that our paper-free ticketing option will benefit the local community and positively contribute to this fantastic show.”