Barclaycard is offering its customers the chance to experience the new Perk Park at Barclaycard presents British Summer Time Hyde Park – an exclusive activation that gives cardholders the chance to act like a rock star and complete their very own stage dive.
Customers’ stage dives will be captured as part of a 3D, 180° video. Inspired by iconic main stages, the Perk Park offers panoramic views across Hyde Park on the 11-metre terrace along with fast-track bars and free wifi. The activation took 12 days to build and has a total capacity of 400, the Perk Park has served 9,000 Barclaycard customers so far and has seen 4,200 stage dives performed, equating to one person every two minutes.
Daniel Mathieson, head of sponsorship at Barclaycard, said: “This state of the art experience at our new Perk Park really makes you feel like a global superstar. We know that our customers are constantly looking to get more from their live entertainment experiences so we’re proud to be able to offer this at Barclaycard presents British Summer Time Hyde Park this year.
“Taking part in the stage dive or being treated to a panoramic view across the park while seeing some of their favourite acts perform will give our cardholders the chance to enjoy those magical, goosebump-inducing moments for themselves.”