A new seasonal family festival “with a difference” is coming to the East of England this December.

Bah Humbug! Fest is a 10-day event in Cambridgeshire but with all the tinsel, sleigh bells and mistletoe removed. Spanning 100,000 square feet both inside and outside the East of England Arena in Peterborough, Bah Humbug! Fest packs more than 40 rides and inflatables into the venue, alongside live music and meet and greets.

John Lowery, operations director of Bah Humbug! Fest, said: “Bah Humbug! Fest grew out of our need to keep the family entertained in December and give people a break from the usual barrage of Christmas music, lights and decorations.

“So, for ten days leading up to the new year, families and friends can get together and enjoy themselves with one-ticket offering unlimited access to all our entertainment, without a festive bauble in sight. Don’t worry though, we are closed Christmas Day – we’re not complete Scrooges!”

Dean Rees, business development manager at the East of England Arena, added: “A ticket to Bah Humbug! Fest gives guests unlimited goes on the attractions inside, from family fairground favourites like waltzers and bumper cars through to huge 65 feet tall thrill rides. There’s live music every day from Little Mix Experience, a roller rink, one of the UK’s largest travelling fun houses, plus food vendors and a bar serving alcohol and soft drinks.”