Losberger supplied more than 10,000 square metres of event space to a number of automotive brands at this year’s Goodwood Festival of Speed as well as the event’s organising team.
The temporary structure specialist worked with Bentley, Jaguar Land Rover and Mercedes Benz to create brand experiences and also supplied structures to house The Moving Motor Show and Martini Drivers Club.
Losberger also supplied temporary structures that hosted Mercedes Hospitality, the Porsche Café and The Goodwood Shop.
Losberger UK’s special installations included an electric lift for the Martini Drivers Club, along with a purpose built stair case to take VIPs and drivers up and over a walled garden and into the hospitality areas. Losberger also installed electric hand sensor sliding doors in the hospitality pavilions; a new feature for customer comfort and ease of use.
New at Goodwood this year was the FOS Future Lab; the attraction allowed people to see the future of getting from A to B, from flying cars to supersonic travel, as well as a 200mph driverless racing car. The attraction was housed within a graphic-wrapped Losberger 20m x 30m x 8m Palas structure (pictured).
Losberger has been supplying event structures to Goodwood Festival of Speed for 19 years.