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Staging

Staging comes in all shapes and sizes… and no matter what event you organise guests will always expect a focal point. The stage will always be that focal point, a presentation area from which to sing a...
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Cleaning up

Organisers talk rubbish as Stand Out looks at their plans for both waste management and toilets An interesting piece of news landed on Stand Out’s desk: Event organisers are being asked to reconsider how...
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County shows

“County shows are a unique type of event,” the secretary of Devon County Show tells me. According to Ollie Allen, county shows are an advertising tool, the big “shop window” that promotes an area,...
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Experiential: Amplified

Audio giant, Pioneer is looking to reconnect with its audience, and so it has engaged The Circle Agency to manage its latest experiential campaign The Smart Festival, British Touring Car Championship, MPH...
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How clean is your… data?

Bad data can have the most detrimental impact on your marketing performance. Stand Out editor Caroline Clift assesses the latest white paper to look at the power of databases... Summer may have gone and...
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2012’s Got Talent

The 2012 opening ceremony should appeal to the masses, so says Jonathan Byrne, chief operating officer, Royal Aeronautical Society and 4 Hamilton Place...   As with all the major international games,...
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Secret Cinema

Secret Cinema presented Lawrence of Arabia to 15,000 cinema fans over the course of three nights… Alice Dalton, head of marketing partnerships, Future Shorts, talks brand slap, word of mouth and...
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Forever friends?

Do you treat your clients like your best friend? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, explains What makes a good friend? To me, a good friend is someone I can rely on to...