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Jackie Boughton: Positive steps

Social networks are simply events without walls. Jackie Boughton, head of sales from DNC Wembley, considers the marketing war-chest in the aftermath of recession... Venue marketing can be a challenge at the...
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Tall order

Tasked with bringing major events to the capital, Iain Edmondson, head of Visit London’s Events for London team, talks strategy, as he settles in to his new role... A large black, matt laminated and branded...
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Moshi Monsters party

Virtual pet monster phenomenon Moshi Monsters has taken the UK by storm. Edward Relf, chief marketing officer and Divinia Knowels, financial director, discuss how events feature in the Moshi strategy, as it...
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Exhibition trailers and mobile units

Big name brands are reaping the benefits from going mobile and meeting their target markets on familiar turf... Literally speaking, there’s mileage in marketing. And according to new High Street sales...
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Maugie Lyons: Fail to plan, plan to fail

Prevention is better than cure but what plans do you have in place, questions Maugie Lyons, head of commercial operations, Royal Horticultural Halls... Contingency planning and risk assessment go together...
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UK festivals

Law or medicine? Banking or dentistry? Traditionally, these were the professions most likely to please our parents. But the career zeitgeist appears to be changing. A YouGov survey has revealed that 73 per...
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Communications: Smooth running

Putt’s Law states that technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand. Question is – do you understand your...
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Motoring forward

Future Publishing’s Trax 2009 event recently won the National Outdoor Event Association’s Event of the Year award, beating off stiff competition from Download and the Reading and Leeds festivals. Here,...
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Fair game?

Event organisers are reporting an unfair hike in prices for large screen on key weekends during the World Cup... According to event organisers, big screen companies are increasing their rental prices for...
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Damian: Thrive or die

Do you have a “take it or leave it” attitude? Damian Clarkson, managing director of The London Kitchen, explains why venues should either adapt or risk losing business... It takes many different elements...