Aston Villa FC (AVFC) will launch its new hospitality and events space, the high premium ‘Directors Club’, next month in partnership with Lime Venue Portfolio. The new space will deliver a clear vision for the business following a £1 million investment to enhance its look and feel.

The investment has seen the redesign and refurbishment of a number of spaces within the Trinity Stand, the main stand at Villa Park. The Directors Club is designed for premium hospitality and events, with a contemporary new design, furniture and state of the art AV. In addition, the room has its own open kitchen, bringing the new food and drink offers to life for visitors.

While the main space is capable of hosting up to 150 delegates, it also includes the Directors Boardroom for smaller meetings, private dining, or as a breakout space within The Directors Lounge.

“It was important to us that we offered both high quality and premium options for conferences and events,” commented Laura Johns, head of sales, conferences and events at AVFC. “After this brilliant refurbishment and an overhaul of the food and beverage offers, the future for conference and events at Aston Villa looks really exciting. Since joining Lime Venue Portfolio, we’ve seen an uplift in the amount of business coming from across the country, and we’re looking forward to working with them to further drive awareness of our new facilities.”

Other refurbishments within the stand include a redesign of the 82 Club, which now has a capacity of up to 250 delegates, as well as a refresh throughout the venue’s meeting and events space.