Audio-visual and entertainment technology company Anna Valley  has announced a restructure of the corporate group, changes to the leadership team and the appointment of new staff in key positions.  The restructure will see subsidiary company, Matrix UK Solutions, become part of Anna Valley and the creation of new senior roles including that of commercial director and director of events.

Anna Valley board member, Nick Hart, has taken on the position of commercial director and will assume responsibility for sales across both the event and venue markets, while Matrix UK Solutions MD, Jamie Gaskins (pictured), has been made director of events at Anna Valley.

Matrix was acquired by Anna Valley in 2018 but has continued to operate as a separate business within the group under Gaskin’s leadership until now. Bringing Matrix’s technical management and Anna Valley’s technical delivery capabilities together under Gaskin’s leadership will allow the company to take on larger and more complex events as one team.  To this end, Anna Valley’s Robin Evans and Matrix’s Ben ‘O Shea will now both report to Gaskins as director of accounts and director of projects respectively.

The company has also made two new key appointments, hiring Nigel Stanton into the newly created position of business development manager and Tom Lord as head of projects. Both Stanton and Lord – who have already started in their new roles – bring with them extensive experience of working both at events agencies and technical suppliers, which will give them unique insight into Anna Valley’s client base.

Serving in high-level technical and operational roles for 30 years, Stanton has staged and managed events in numerous sectors. His previous employers include live events agency TBA and MON Associates and, most recently, Tobacco Dock’s former in-house AV supplier, TDAV. Meanwhile, Lord has served in senior production or technical director roles at several of the UK’s most prominent event agencies and management companies, including Event Concept, DesignScene and, most recently, HEART | Productions. Lord’s employment follows his predecessor in the role, George Easey, being appointed head of operations, a position previously held by managing director, Peter Jones.

Jones said: “We’ve worked incredibly hard, and been very fortunate, to see a sustained increase in demand for our full technical services to the events market. Restructuring the group and making these key appointments will allow us to continue delivering show-stopping event services at any scale and will enable our customers in all markets to benefit from the expertise across the Anna Valley Group.”