Amplify has been appointed by Jack Daniels to design, promote and deliver its latest Jack Daniel’s Presents event – a night of live music and great whiskey for 2,000 brand fans.
The event will be taking place at Birmingham’s Digbeth Arena on October 17, 2019.
To ensure the campaign creates maximum impact, Amplify and its partner agencies have conceived a full 360-degree campaign, that ladders up to one unmissable gig. After securing Spotify as a media partner, a collection of audio ads have been created to go live across the platform, to promote the event to a targeted audience.
As the lead agency for Jack Daniel’s Presents, Amplify is delivering the event and is working in partnership with Spark Foundry, Communicator and Eulogy. All proceeds from the event will be donated to the Music Venues Trust.
Julien Spiegel, senior brand manager at Jack Daniel’s Tennessee Whiskey, UK, said: “Jack Daniel’s Presents is an amazing and unique experience to celebrate our long lasting and genuine connection to music.
“Our objective is to continue to nurture the friendship our fans have with Jack Daniel’s, while at the same time supporting independent venues and grassroots artists. It is definitely something which is part of Jack’s DNA.”
 
Andy Stott, business lead at Amplify, added: “After the success of last year’s Vaccines-headlined gig, it’s been fantastic to have another opportunity to work with all our partners again to deliver an even bigger campaign and event.
“With Biffy Clyro headlining, it’s sure to give fans another standout night of music and whiskey. Jack Daniel’s have always supported grass roots music, and we are continuing that legacy with this campaign.”