AEG, the sports and live entertainment company, has announced that American Express will be the new presenting partner for BST Hyde Park. The event has previously been partnered by Barclaycard.
The event, now named American Express Presents BST Hyde Park, will return in July 2020. American Express cardmembers will have exclusive pre-sale access to tickets to all of the shows and a range of on-site benefits at the festival.
Paul Samuels, EVP of AEG Global Partnerships, said: “American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival. They offer cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”
Brandy Sanders, vice president, global entertainment partnerships and experiences at American Express, commented:“We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets, to truly unforgettable experiences, we enhance the moments that bring our cardmembers closer to the music and artists they love.”
The partnership between AEG and American Express was formed more than 15 years ago and has grown into a multi-faceted global partnership with more than 100 properties spanning five continents covering venues, sports teams and events including; LA Live, AEG Presents Global Touring, The O2, LA Galaxy, Mercedes-Benz Arena, Stockholm Globe Arenas, Accor Hotel Arena Paris, All Points East, Brisbane Entertainment Centre and more.
AEG launched the BST Hyde Park series of concerts in 2013 with a headline performance from The Rolling Stones – the first time the band had been in Hyde Park since their historic 1969 show. Since its inception, the event, which the company has grown to become one of the world’s premier events.