Amazon.co.uk has joined forces with chart-topping artist Lewis Capaldi, BBC Sound of 2020 winner Celeste, and Welsh artist and producer Cate Le Bon for Prime Day Live, a special live-streamed event to raise awareness and funding for the nation’s much-loved grassroots music venues, which are now under threat of closure owing to the COVID-19 pandemic.
Prime Day Live, presented by Amazon Music and in support of Music Venue Trust, will stream from 7-9pm BST on October 9, 2020 at Twitch TV and via the Amazon Music iOS and Android app. Each artist will perform a 30-minute set live on stage from a small independent music venue across the UK that is under threat of closure due to the COVID-19 pandemic.
For this special gig, Lewis Capaldi, who is more used to commanding sold-out arenas and festival stages, will swap thousands of screaming fans for an empty, small capacity venue where he played one of the first gigs of his career in 2017, serving as a poignant reminder of the challenges facing the live music industry today.
Mark Davyd, founder and CEO, Music Venue Trust, said: “Many of the UK’s iconic grassroots music venues remain at significant risk of permanent closure, which is not just catastrophic for everyone associated with each and every venue, but for UK music culture in general. Amazon Music was one of the first donors for our COVID-19 Crisis fund earlier this year, and we’re excited they are continuing their support through this Prime Day Live event to help us raise awareness of the plight of venues and help drive much-needed donations to keep them open. Every penny helps, so we are also hugely grateful for Amazon’s donations and any further support from the public.”
Patrick Clifton, head of music, Amazon Music UK, commented: “Prime Day Live will help raise awareness of the plight of important grassroots music venues that are so integral to music culture in the UK, as well as raise funds to help support them. It will bring music fans closer to some of their favourite artists through an evening of great music that can be enjoyed for free at home. Seeing these artists reconnect with some of the live music venues that are a part of their musical journeys will be a special moment.”
As part of Prime Day Live, Amazon is making donations to each of the four participating music venues to support their ongoing operating costs, as well as making its second donation of 2020 to the Music Venue Trust’s #SaveOurVenues appeal. During the live-streamed event on Twitch viewers will be able to donate directly to Music Venue Trust, and Amazon has also made Music Venue Trust one of its spotlight Smile charities for the month of October, meaning a portion of eligible purchases will support the charity when customers shop.