AEG Global Partnerships is celebrating a trio of wins at the UK Sponsorship Awards, which took place on March 26 at the London Marriot Hotel, Grosvenor Square.

Executive vice president of AEG Global Partnerships, Paul Samuels, picked up an individual award for Entertainment Sponsorship Champion. He negotiated O2’s sponsorship of The O2 while working for Telefonica before joining AEG, so it was a double celebration for him personally as the Silver Award for Best Sponsorship of the Past 25 Years was awarded to O2’s sponsorship of The O2.

There was a further win as AEG’s partners Barclaycard were awarded Best Sponsorship in Entertainment and Live for Barclaycard presents British Summer Time Hyde Park, an AEG Presents festival.

AEG Global Partnerships is responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships across AEG’s portfolio of business interests. Providing companies with a platform to promote their brands across more than 100 venues, sports teams, music festivals, tours and events.

Samuels commented: “This trio of wins is testament to the strength of AEG’s Global Partnerships team. As part of the team who negotiated the original deal in 2005 to bring The O2 to life, this is one of the biggest highlights in my career so far. Over the past 12 years, AEG has worked tirelessly in partnership with O2 to create the world’s most popular music and entertainment destination.

“Barclaycard presents British Summer Time Hyde Park is now a staple in the summer festival calendar and AEG Presents continue to bring the biggest names to the capital year after year. I am of course delighted to be named as a Sponsorship Champion, but that doesn’t happen without the backing and support of an immensely talented team that I am proud and honoured to work with.”