Live event specialist, ADI has launched its iCONIC 60C mobile LED screen at Suzuki Presents @TheDriveIn, a nationwide outdoor cinema experience that began on July 6 in Blackheath, South London.

The iCONIC 60C is the central element to this series of events, offering a 63 square metre HD screen to deliver a range of classic movies and blockbusters to the drive-in audience, preceded by a host of comedy, bingo and silent disco entertainment.

The new iCONIC 60C is the largest containerised LED screen in Europe and the latest addition to ADI’s iCONIC fleet. The new model delivers a 10.5m x 6m outdoor display on a container-style unit, maximising visibility for drive-in audiences and providing a secure solution well-suited to longer-term rental.

Like the rest of the ADI fleet the iCONIC 60C offers the same speedy set-up and de-rig times of under an hour. This model also provides huge value to the live music and festival market with the ability to tow two iCONIC 60C screens together, providing ease of delivery at busy event sites.

Thomas Taylor, business development manager at ADI, commented: “Our continued investment and innovation in event LED is bringing greater choice and quality to organisers across the UK and Europe. The iCONIC 60C is particularly well-suited to the drive-in events that are so popular at the moment since it delivers a huge HD LED screen with secure container unit, and comparatively compact footprint. It’s great to see the new screens in action and entertaining audiences around the UK, starting with Suzuki Presents @TheDriveIn.”