Today (June 1) marks the official launch of Sunbelt Rentals in the UK and Ireland.

A-Plant’s rebranding as Sunbelt Rentals is the culmination of a strategic review that involved consultation with more than 2,000 employees and customers. The Sunbelt Rentals brand will operate across its 195 locations and all 18 of its existing specialist divisions – including Live Trakway – have been aligned as part of the process to create one single overall identity, whilst retaining the individual specialist activities and expertise.

The business aims to deliver a “world class rental experience” to its customers, and over the coming months the company will be implementing a range of new processes and technology driven enhancements to its overall customer offering.

In addition, this summer, Sunbelt Rentals is planning to launch its 2025 Sustainability Strategy in the UK. The strategy will focus on responsible ways of working, creating a positive environmental impact, whilst delivering social value and ensuring the creation of sustainable legacies for local communities. 

Andy Wright, CEO of Sunbelt Rentals in the UK, said: “We’re the largest rental company in the UK and no one matches the solutions we can offer to our customers.

“We’ve got an unrivalled range of specialisms, equipment and services, the scale of which only becomes clear to our customers when you see them all under one brand.

“We’re making a significant investment in our equipment fleet and business operations as well as continuing our ongoing investment in our people, so that we continue to build fantastic teams of highly engaged employees, who in turn will deliver great service to our customers.’’

 “Through our team of empowered, engaged and motivated experts we have a shared mission – to deliver a world class rental experience. We believe that by rebranding the business to Sunbelt Rentals and by bringing together of all of our specialist businesses into one joined up group of complementary rental offerings, we are able to create the platform to be able do this.”

Sunbelt Rentals is the trading brand in the USA and Canada for Ashtead Group plc, a FTSE 100 organisation.