Tixel, the ticket resale marketplace, has announced a slate of new festival partners as organisers gear up for an unprecedented summer festival season. 2,000trees Festival, ArcTanGent (ATG), El Dorado, End of the Road, and Silverstone Woodlands have all entered into partnership agreements that will see Tixel as their official resale partner for 2022 festivals. Building on success from 2021, Tixel UK festival clients – Boardmasters Festival and the Bournemouth 7s – have also renewed their partnerships for 2022, along with NASS Festival, which was forced to reschedule 2021’s event to July this year.

Callie Worth, commercial manager at Bournemouth 7s, said: “We found that directing people that no longer needed their Bournemouth 7s tickets to the Tixel website and encouraging them to resell their ticket was really easy and effective. This took away the workload of processing refunds.”

Event cancellations and postponements through 2020 and 2021 have created a unique dynamic where many ticket holders have opted to hold onto tickets in the hope they can attend a rescheduled event. People that can’t make new dates are expected to contribute to a higher volume of ticket trading. The pairing with Tixel allows people to easily list and sell their tickets to another willing attendee without having to involve festival staff directly.

Kevin Moore, Boardmasters’ festival director, said: “No matter where or when someone bought a ticket, they could use Tixel to on-sell spare tickets without needing to rely on refunds. With over 11,000 people on our waitlist, we could keep our event sold-out and fans knew they could instantly buy verified tickets. We love it. The more people that know about Tixel, the better.”

Product features that differentiate Tixel from other resale avenues in the market include a customised backend for event organisers that provides actionable pricing and audience data, proprietary dynamic waitlist technology that creates a real-time repository of interested buyers, and a proven track record of reducing refund requests and no-shows. The platform also verifies tickets in real-time, often through its numerous direct integrations with primary ticketing systems, to detect and reject fake tickets before they’re even listed and create a fresh barcode for the new buyer. In line with fan-friendly secondary ticketing regulations, prices are capped at 10 per cent above face value.

Zac Leigh, CEO and founder of Tixel, said: “It’s already tight for festivals to turn a profit and ignoring what’s happening with resale is like leaving money on the table, especially when we see an average of 30 per cent of tickets change hands. And while reducing no-shows, fake tickets and general admin for event staff is important, selling tickets is key — our data shows that fans are more likely to buy an early ticket when they know that there’s a legit resale partner, especially to a festival that has a higher ticket price than say, a club night or local gig. Creating a sense of ease for the seller and trust for the buyer significantly lightens the load for event organisers.”—

Tixel officially announced its expansion into the UK in late 2021 with Boardmasters, NASS and Bournemouth 7s as clients. The platform is a member of STAR (The Society of Ticket Agents and Retailers) in the UK.

Image: Boardmasters