Talisker Whisky has teamed up with The Birmingham Whisky Club, the whisky-themed events company, and artist, Luke Jerram, to present a lunar inspired brand activation in Birmingham.
Being held at Thinktank Birmingham Science Museum, part of the Birmingham Museums Trust, the consumer-focused event will showcase six different whiskies from the Talisker range via a led tasting with Diageo Reserve whisky ambassador, Colin Dunn. The tasting experience will be the only drinks based event to take place around Luke Jerram’s touring Museum Of The Moon installation.
The museum is closed to the general public during the event. Measuring seven-metres in diameter, the installation is a fusion of lunar imagery, moonlight and surround sound musical composition created by BAFTA and Ivor Novello award-winning composer, Dan Jones. Created by artist Luke Jerram, the installation uses detailed imagery from NASA of the lunar surface to create a scale replica of the moon (approximate scale of 1:500,000).
Dunn said: “We are really excited to be working with The Birmingham Whisky Club to present this fantastic line up of whiskies in such an exceptional setting.
“Talisker is the only Single Malt Whisky on the shores of the Isle of Skye, one of the most remote, yet beautiful landscapes in Scotland. I hope that presenting these whiskies alongside the moon will evoke the tidal and rugged landscape of where they’re produced and take the audience on a journey to Scotland as they taste through the selection.”
Amy Seton, owner of The Birmingham Whisky Club, said: “We are delighted to be working with Diageo to showcase these whiskies in such a unique way. We hope that by hosting the whisky tasting experience in an arts based setting, we will create an atmosphere that will transport the audience to the beautiful island of Skye.”
The exclusive tasting experience will be held on Saturday August 5, 2017.