The events agency, Wasserman, has been appointed by Sky Broadband to deliver a 360 Lego Batman game experience at its flagship Westfield London store. The interactive experience, which is being delivered by Wasserman’s Experience division, will tour the UK until March 5, 2017.
The activity is part of the Sky Broadband and Lego Batman campaign partnership, launching Sky’s latest 18-month contract deal on fibre broadband.. The campaign also introduces the new Sky Broadband Tech Team alongside the launch of the latest instalment of the Lego film series.
The immersive experience sees players surrounded by four screens as they prepare to battle against the Joker. Threatening to disconnect Gotham City’s internet connection, players must help the Sky Broadband Tech Team take down the Joker by aiming their onscreen Bat-arang and swiping as he appears on the screen.
Once players have completed the game, successfully or not, they are then offered the chance to challenge their friends by sharing a link to the online version. Each share comes complete with its own individual code, allowing players to start up a leaderboard with their friends whilst also competing for the top spot on the global leaderboard.
Kelly Woolnough, account director at Wasserman, said: “Bringing to life a partnership like this presents a fun challenge; ensuring we stay true to Sky’s DNA whilst ensuring the Batman Lego film’s core message isn’t lost. Our activation makes use of the brilliant experiential activation space outside of the Sky Flagship store, which we’ll replicate around the country to drive traffic to each store and provide a platform for Sky’s key messaging.”
Fran Scorer, senior marketing manager at Sky, said: “We’re confident that the tour of this activation will attract, entertain and inform our audience as well as bring in new consumers to our stores. Using such an interactive format allows customers of all ages to experience who we are and what we offer here in the UK.”