The organiser and promoter of the Dayinsure Wales Rally GB, International Motor Sports (IMS), has cemented its commitment to sustainable event management practices with the announcement of four clear objectives for the 2017 event.

IMS will reduce the number of printed documents, minimise the number of printed tickets, continue the event’s record of zero ground and water contamination at the Deeside Rally Village and minimise the amount of fuel used by officials working on the event.

In order to achieve these commitments, a dedicated environmental champion, Alun Pritchard, has been appointed to oversee the widespread project, which has already resulted in the official event programme being printed on recycled paper for the first time.

Last year, the Dayinsure Wales Rally GB became just the third round of the FIA World Rally Championship to achieve an Achievement of Excellence. The honour was presented by the FIA, the governing body of world motor sport, after the UK’s round of the WRC demonstrated many positive and successful actions towards environmental sustainability.

As well as site visits during the 2016 event from an FIA delegate, IMS also had to provide evidence of procedures put in place to reduce the environmental impact of the event. These included the protection of water courses on the rally route to prevent potential pollution, reduction in the mileage of officials on event, monitoring and reduction of waste at the Deeside Rally Village as well as many other far-reaching elements.

For the 2017 event, which takes place from October 26-29, Wales Rally GB will be raising the public profile of its on-going sustainability project and providing key messages to spectators.

All those attending the 2017 Dayinsure Wales Rally GB – including spectators, officials, marshals, competitors and crews – will be encouraged to support the sustainability agenda by following special guidelines and practical tips.