VOXI, a dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that will establish the brand amongst the UK’s university communities.
A VOXI campaign launched on September 25 at Manchester Metropolitan University and will run across the length and breadth of the UK until the end of October; the programme builds awareness and drives sales through a range of activities, experiential as well as digital.
VOXI’s activity focuses on a VOXI Pick Me Up Truck with freshers free barista-style coffees served in cups with attached VOXI SIMs, which can be unlocked to unleash offers. The coffees will be personalised to feature stencils of each student’s favourite emoji.
The VOXI activity is supported by a year-round student ambassador programme: Always-on campus promoters will spearhead referrals designed to drive excitement and conversion across major UK universities.
In addition to devising VOXI’s student ambassador programme, Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.
Daniel Lambrou, head of VOXI, said: “We created VOXI, a transparent new mobile service that gives our audience a platform to connect to the things that matter to them, whatever they’re into. Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way.”
Seed’s founder and CEO, Celia Forshew, added: “As a completely new brand, we needed to establish awareness quickly but authentically. Fortunately, VOXI’s brand and proposition is spot-on for this market and the team at VOXI have really allowed us to design the perfect programme for helping them reach their ambitions.”