UBM Live has revealed plans for International Confex and Live Experience, formerly IOEX. At a press briefing yesterday, Jonny Sullens, portfolio director, UBM, and James Samuel, event manager, UBM, told Stand Out that Live Experience will be integrated further into International Confex so that the event is seen as a whole show that encompasses all aspects of the events industry.
UBM Live has plans to double the size of Live Experience, increasing the number of dedicated attendees to the event.
Sullens explained that the new name replaced a “clunky” sounding IOEX and that Live Experience gave a clearer message to the suppliers and buyer.
Feedback from exhibitors at the inaugural IOEX pointed at a desire to be included more in the International Confex set up.
Sullens said: “In the first year we learned a lot on visitor flow and that we need more education and networking on the show floor and not at the top of ExCeL. We need to keep the buzz on the show floor and we also need to rework the central features. This year, we made some observations and so we are going to tinker with the floorplan.”
For 2013, UBM Live will add new features to International Confex in the shape of The Hotel Lobby and The Experiential Hub. It also plans to extend its hosted buyer programme, and from October will look to tour an International Confex roadshow to promote the show and engage with buyers. The roadshow plans are still in their infancy but it is hoped that it will visit Edinburgh, Manchester, Bristol, Birmingham and Canary Wharf, delivering buyer education and networking opportunities for agencies and suppliers.
UBM Live also unveiled its three-year vision for Confex, encompassing a week-long programme of industry events built around the main exhibition taking place from 19-21March 2013, in what will become known as Confex Week.
International Confex will expand its influence beyond the show walls over the next three years with the ambition of building a week of industry meetings and events.
Confex Week will give more flexibility for visitors to the show without limiting them to the traditional 10am – 6pm exhibition hours, but including breakfast briefings and evening events. In turn, the move will allow more opportunities for visitors to take time on the show floor, meeting the growing number of exhibitors attracted to the show.