Live Nation Entertainment has announced that it has acquired a majority interest in leading Israeli promoter, Bluestone Entertainment and launched Ticketmaster Israel.

Bluestone Entertainment was created in 2014 with the objective of promoting international artists in Israel. In its first two years of operation, they have become the leading promoter of international shows in Israel with a number of sold out concerts including Bon Jovi, Backstreet Boys, Enrique Iglesias, Major Lazer and One Republic.

In addition, the parties have joined forces to form Ticketmaster Israel and are already ticketing Bluestones’ major shows. With the addition of Israel, Ticketmaster is present in 28 countries across the world.

Alan Ridgeway, Live Nation’s president of international and emerging markets, said: “We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to the market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team. Formalising our partnership and bringing the Ticketmaster brand and technology to the market was the natural next step.”