The Makery, the craft brand, has launched MakeryLIVE, a creative experiential agency to help brands capture their audience’s imagination.
Through its 35-strong team of creative professionals around the UK, MakeryLIVE offers brands and businesses the chance to engage with the “power of making” through immersive activations with memorable experiences.
Since launching The Makery in 2009, founders Kate and Nigel Smith have remained passionate about teaching people new skills and started taking their approach to the corporate market in 2015. Clients already include: Warner Bros, Soho House, Hewlett Packard, W Hotels, John Lewis, Anthropologie, Good Energy and Stylist magazine.
For the launch of W Hotel Amsterdam, MakeryLIVE were briefed to create a fashion-focussed experience for guests attending the launch party, with a nod to Amsterdam. The result was a clog-customising workshop in the style of the latest catwalk trends.
Founder of MakeryLIVE, Kate Smith said: “It’s noisy out there for brands and they have to find a way to cut through and give their customers an experience they won’t forget.
“Nearly 100 per cent of consumers feel more inclined to purchase after attending an activation and have a better opinion about a brand after an in-person event. Taking part in an activity, making something and taking home a new skill makes people feel good. Our activations grab the attention of audiences who then can’t wait to share on social media. A well-executed workshop results in the strongest brand advocacy you could hope for.”