The creative agency, Space, has appointed Jim Carless to the newly created role of head of brand experience.

Carless, formerly head of client services at Space, is charged with accelerating the growth of the agency’s brand experience proposition across its existing client portfolio, which includes Heineken, William Grant and Sons, Arla, UEFA and Wimbledon, whilst also attracting new client business.

The 30-strong independent agency, which grew its gross income by more than 90 per cent in 2016, has an established pedigree in creating memorable brand experiences. Space has been responsible for the prestigious Wimbledon brand experience for the past five years, has been running the Moretti Gran Tour Italian street food events for the past three years and delivered last year’s UEFA Euro 2016 trophy tour across France.

Carless comments: “With brands continuing to struggle for consumer attention and show a more empathetic side, marketers are increasingly seeing the benefits of inviting their audiences to experience their brand in a more tangible way. Experiential allows consumers a multi-sensory experience that no other medium can offer. And, here at Space, we are well-placed to provide brand owners with the expertise they require given our credentials in this area.”