SO Group has joined forces with consumer events specialists, Mercury Events, to deliver its portfolio of shows over the next two years.  This consists of all currents shows including The Baby and Toddler Shows and Wedding Fairs running at Glow Bluewater. The partnership also includes all future launch shows and acquisitions.

SO Group will deliver all services, utilising the breadth and range of expertise that exists within the SO Group brand.

Calum Taylor, managing director, Mercury Events, said: “SO Group made a strong pitch and were clear winners in terms of creativity, resources and value. The first of the shows that will see the two companies working together is The Wedding Fair at Bluewater on September 21-23, which had a strong debut in February 2012 with 7,860 quality visitors and excellent levels of exhibitor satisfaction.”