Barefoot Wine and Bubbly is on a mission to make the UK happier by encouraging consumers to share what is unique about themselves. The wine brand will be touring the country during July in its branded VW camper van to give people the chance to do just that and also sample its range of wines, including two new varietals launched in 2017.
The wine brand is taking its ongoing #BareYourSole campaign, run by marketing agency, Sense, to the people. Celebrating the fact that people feel happier when they are comfortable in their own skin and free to express themselves, the campaign will be inviting people to visit it’s fun surfboard gif booth and share the results across social media. Meanwhile, those who sign up for the wine-makers newsletter will get the chance of winning a fabulous prize.
“People will be able to sample two of Barefoot’s new wines – Shiraz Cabernet and the perfect summer tipple Pink Pinot Grigio – among others, and then get the chance to make hilarious surfing gifs,” explained Sense account manager, Ciara Garratt. “The tour will visit a host of UK cities, including Liverpool, Sheffield, Manchester, London, Oxford, Brighton, Bath, Bristol, Cardiff, Cheltenham and Birmingham. We’ll also be popping up in a couple of surprise locations!”
Commenting on the campaign, Olga Senkina, marketing director (EMEA) at Barefoot Wine and Bubbly, said: “Building on our #BareYourSoul campaign, this year’s summer wine-tasting extravaganza has a surfing theme to give people across the UK a real flavour of California. Meanwhile our gif booth will help take the Barefoot message far beyond the activations themselves.”