Innocent is taking to the road with an experiential campaign for its brand new drink, innocent Bubbles. The brand has engaged agency, Sense, to run the campaign that will promote innocent’s new drink, a lightly sparkling blend of pure fruit juice and spring water.
Londoners across the capital will get to sample innocent Bubbles. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which will start on September 18 on Electric Avenue in Brixton and tour London for 18 days up until October 7.
“We’ll be educating consumers about new innocent Bubbles and distributing over 300,000 cans,” explained Anne Ellefsen, senior account manager at Sense.
“With such a new and original product, it’s great to get people trying it first-hand so they can taste how perfect it is with lunch or as a tasty afternoon treat, and pass their experience on to their friends and relatives by word-of-mouth.”
Commenting on the campaign, Jamie Sterry, brand strategy and activation UK for innocent, said: “At innocent we’re committed to helping people live well, through what we make but also what we do. The innocent Canteen is an example of this as it gives drinkers the chance to try one of our new refreshing innocent bubbles during their busy day.”