Sense, the experiential agency, is running a range of experiential activities across British cities for the fruit cider brand, focused on the Scandinavian lifestyle trend of Lagom.
People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel “beautifully Swedish” as fruit cider brand Rekorderlig embarks on a 38-day Lagom tour of the country.
The campaign, run by real world marketing agency Sense, will share the Lagom philosophy with visitors, while they enjoy the drink as an accompaniment.
Sophie Erskine, Rekorderlig brand manager, said: “Using a typically Swedish fusion of high-end design and modesty, we want to show people first hand that we’re refreshingly different and a brand you can rely on and trust. Guests to our range of experiences will also be invited to take a ‘Beautifully Swedish’ selfie and share it through their favourite social media channels. Plus they’ll be introduced to ‘the perfect serve’ – tips on the best ways to enjoy Rekorderlig.”
The tour consists of four different types of activation, Sense account manager, Sophie Binskin-Barnes, explained: “City centre sites, including London, Birmingham, Portsmouth, Brighton, Canterbury, Cardiff and Manchester, will feature a specially designed #StartTheSwedishWay Rekorderlig Swedish-style holiday hut van, whilst a branded trike will target a host of Tesco supermarkets and also visit bars and pubs along the route.
“Rekorderlig brand ambassadors will also be visiting offices to deliver gift boxes including bottles of four of the flavours, plus a selection of fruit and ice to make the perfect refreshing summer drink.”
Sense launches Rekorderlig’s experiential campaign in London on 15 June and it finishes in Glasgow at the end of July.