Ryanair, the European airline, has launched Ryanair Tickets in partnership with Coras, selling theatre, music and sporting tickets across Europe on the Ryanair website.

Ryanair’s 129 million customers can now purchase tickets for some of the biggest shows in the London’s West End, both directly through Ryanair Tickets and through the active trip page, matching the date and destination of their trip.

Ryanair Tickets’ live music roster starts with London’s Live at Chelsea series, with tickets for more theatre, live music and sporting events coming soon. Customers can purchase tickets for all events in seven languages (English, French, Spanish, German, Italian, Portuguese and Polish) and three currencies (Euro, Sterling and Złoty) with more to follow.

Mark McLaughlin, CEO of Coras, commented: “Travel plans increasingly start with the purchase of an event ticket, whether it be for a premiership football match or for a favourite music artist. Ryanair Tickets offers customers a more convenient and personalised experience to purchase the best event tickets across Europe.

“To celebrate we are launching a special introductory offer on all theatre tickets booked before December, meaning customers won’t have to pay the high fees charged by other leading ticket agencies.”

This is Ryanair’s latest digital initiative under year four of its “Always Getting Better” programme which also includes a best-in-class personalised website, a new Ryanair Rooms website, apple pay integration, long haul Air Europa flights on sale on Ryanair.com and a new partnership with the Erasmus Student Network.

Greg O’Gorman, director of ancillary at Ryanair, added: “We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Misérables. Customers will benefit from very competitive prices as an easy add-on within their ‘MyRyanair’ account. Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.”