The Ricoh Arena has beaten its own record for the number of events and visitors it has hosted. In the 12 months leading up to June 2017, a total of 857 events were staged at the Ricoh Arena – an increase of over 10 per cent on the 777 events held for the previous 12 months. The latest yearly visitor numbers have also topped the 1.6 million mark, up from 1.2 million in 2015.
The Coventry venue has experienced significant growth within the conference and meetings sector, taking 666 bookings in the last financial year compared to 583 bookings in the previous year. The venue hosted an extra 11 exhibitions during the same period, after attracting business from the Mark Allen Group, as well as other trade shows such as Mechanex and Surfex.
The venue also encountered sporting success last year, hosting an additional 17 events in addition to 59 the year before. The Ericsson Indoor Arena hosted Wasps Netball for the first time, as well as the Rugby League Four Nations tournament and Champion of Champions snooker.
Stuart Cain, group commercial director for Wasps and Ricoh Arena, said: “These figures reflect the great deal of hard work and investment that has gone into making the Ricoh Arena one of the leading event venues in the UK. We’ve worked hard to increase the flexibility of space within the Ericsson Exhibition Hall and wider Ricoh Arena, supported by strong event management and technical support teams that make things happen in spectacular fashion.
“Having a record year, the challenge is maintaining such a strong performance in the future, so we are investing in our facilities to keep them fresh and enhancing our digital capability. This includes the launch of CityFibre’s ultra fast Wi-Fi throughout the venue and partnership with the taxi app Gett. We’ve also opened the new business lounge which showcases the latest in office technology, creating one of the most advanced meeting spaces in Coventry.”